{"id":410,"date":"2025-08-27T11:41:09","date_gmt":"2025-08-27T11:41:09","guid":{"rendered":"https:\/\/kristian-frederichsen.dk\/?page_id=410"},"modified":"2025-10-23T07:46:59","modified_gmt":"2025-10-23T07:46:59","slug":"starbucks-case-study","status":"publish","type":"page","link":"https:\/\/kristian-frederichsen.dk\/index.php\/starbucks-case-study\/","title":{"rendered":"Starbucks Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"410\" class=\"elementor elementor-410\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00af121 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"00af121\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4e4a9 elementor-widget elementor-widget-html\" data-id=\"bf4e4a9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.site__box{\n    display: flex;\n    justify-self: center;\n    box-shadow: 0px 0px 8px 5px #4098FD inset, 0px 0px 15.6px 5px #4098FD  !important;\n}\n\n.sectionTitle{\n    font-size: 50px;\n    letter-spacing: 1px;\n    margin: 0;\n    padding: 0;\n    font-family: shrikhand;\n    text-align: center;\n      white-space: normal;\n  word-break: keep-all;\n  overflow-wrap: normal;\n}\n\n.sectionText{\n    padding-left: 25%;\n    padding-right: 25%;\n    font-size: 20px\n}\n\n@media (max-width: 375px) {\n    .sectionText{\n        padding-left: 5%;\n        padding-right: 5%;\n        font-size: 20px\n    }\n    \n    .sectionTitle{\n        font-size: 45px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4061c0 elementor-widget elementor-widget-spacer\" data-id=\"a4061c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2468ad e-con-full site__box e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d2468ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-49eb7d88 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"49eb7d88\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2acb41d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2acb41d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a6e7e sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"36a6e7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStarbucks UI Redesign\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479ef50f sectionText elementor-widget elementor-widget-text-editor\" data-id=\"479ef50f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This project involved redesigning the user interface for a Starbucks coffee machine. The goal was to improve clarity and ease of use while making the design feel more visually connected to the Starbucks brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430f9f7e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"430f9f7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b90ce5a elementor-widget elementor-widget-spacer\" data-id=\"6b90ce5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764fc2de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"764fc2de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0428268 sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"0428268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBackground\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32779d09 sectionText elementor-widget elementor-widget-text-editor\" data-id=\"32779d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This redesign focused on Starbucks coffee machines. The original UI was functional but bland, with little brand identity beyond a green background. The goal was to enhance visual appeal while preserving core functionality and improving usability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3b8771 elementor-widget elementor-widget-image\" data-id=\"2f3b8771\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"343\" height=\"451\" src=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Starbucks-e1756820852637.jpg\" class=\"attachment-full size-full wp-image-752\" alt=\"\" srcset=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Starbucks-e1756820852637.jpg 343w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Starbucks-e1756820852637-228x300.jpg 228w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1be654 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5d1be654\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-743cd0d4 elementor-widget elementor-widget-spacer\" data-id=\"743cd0d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47459d16 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"47459d16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a870470 sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"a870470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChallenge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4593703c sectionText elementor-widget elementor-widget-text-editor\" data-id=\"4593703c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One challenge was the UI\u2019s weak brand presence\u2014users couldn\u2019t easily tell it was a Starbucks machine. Another was icon clarity; as someone new to coffee machines, many icons felt unintuitive. The lack of descriptive labels assumed user familiarity, which hurt accessibility<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7f7da8 elementor-widget elementor-widget-image\" data-id=\"6b7f7da8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"397\" height=\"339\" src=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/image-3.png\" class=\"attachment-large size-large wp-image-756\" alt=\"\" srcset=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/image-3.png 397w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/image-3-300x256.png 300w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587d7fb7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"587d7fb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc9ee2f elementor-widget elementor-widget-spacer\" data-id=\"4dc9ee2f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22509d8a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"22509d8a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af14466 sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"af14466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSolution\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b8ba45 sectionText elementor-widget elementor-widget-text-editor\" data-id=\"32b8ba45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To strengthen branding, I added a faint diagonal Starbucks logo pattern to the background. To improve clarity, I separated beverage options from the green background with a darker overlay. I also introduced a new screen that appears on selection, providing drink descriptions for new or curious users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6062ad15 elementor-widget elementor-widget-image\" data-id=\"6062ad15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucks-before-after-1024x509.jpg\" class=\"attachment-large size-large wp-image-796\" alt=\"\" srcset=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucks-before-after-1024x509.jpg 1024w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucks-before-after-300x149.jpg 300w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucks-before-after-768x382.jpg 768w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucks-before-after.jpg 1491w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2d66be e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7d2d66be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5625395 elementor-widget elementor-widget-spacer\" data-id=\"5625395\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac8369e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3ac8369e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322cc8f sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"322cc8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRole and Contribution\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6035ebc1 sectionText elementor-widget elementor-widget-text-editor\" data-id=\"6035ebc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I handled both the research and design side of the project. I looked at how the existing UI worked, what didn\u2019t feel intuitive, and what was missing from a brand perspective. From there, I redesigned each screen to be more readable and approachable, especially for users who might not be familiar with coffee machine terminology or Starbucks drinks in general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269e1f3 elementor-widget elementor-widget-image\" data-id=\"269e1f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucksFigma-1024x450.jpg\" class=\"attachment-large size-large wp-image-758\" alt=\"\" srcset=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucksFigma-1024x450.jpg 1024w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucksFigma-300x132.jpg 300w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucksFigma-768x338.jpg 768w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/starbucksFigma.jpg 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40241cb4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"40241cb4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-780c9e0f elementor-widget elementor-widget-spacer\" data-id=\"780c9e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42721c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"42721c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef2ef0 sectionTitle elementor-widget elementor-widget-text-editor\" data-id=\"3ef2ef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tResults\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49896282 sectionText elementor-widget elementor-widget-text-editor\" data-id=\"49896282\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The redesign made the interface easier to use and more aligned with Starbucks\u2019 brand. Options are clearer, especially for users unfamiliar with coffee terms. The added visual personality made the UI feel more welcoming without compromising functionality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309971d elementor-widget elementor-widget-video\" data-id=\"309971d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/10\/Recording-2025-10-04-144451.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738a915c elementor-widget elementor-widget-image\" data-id=\"738a915c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Place-Cup-1024x770.png\" class=\"attachment-large size-large wp-image-759\" alt=\"\" srcset=\"https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Place-Cup-1024x770.png 1024w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Place-Cup-300x226.png 300w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Place-Cup-768x577.png 768w, https:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/09\/Place-Cup.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fa1fb elementor-widget elementor-widget-spacer\" data-id=\"16fa1fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6108e70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6108e70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce734ad elementor-widget elementor-widget-spacer\" data-id=\"ce734ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starbucks UI Redesign This project involved redesigning the user interface for a Starbucks coffee machine. The goal was to improve clarity and ease of use while making the design feel more visually connected to the Starbucks brand. Background This redesign focused on Starbucks coffee machines. The original UI was functional but bland, with little brand identity beyond a green background. The goal was to enhance visual appeal while preserving core functionality and improving usability. Challenge One challenge was the UI\u2019s weak brand presence\u2014users couldn\u2019t easily tell it was a Starbucks machine. Another was icon clarity; as someone new to coffee machines, many icons felt unintuitive. The lack of descriptive labels assumed user familiarity, which hurt accessibility Solution To strengthen branding, I added a faint diagonal Starbucks logo pattern to the background. To improve clarity, I separated beverage options from the green background with a darker overlay. I also introduced a new screen that appears on selection, providing drink descriptions for new or curious users. Role and Contribution I handled both the research and design side of the project. I looked at how the existing UI worked, what didn\u2019t feel intuitive, and what was missing from a brand perspective. From there, I redesigned each screen to be more readable and approachable, especially for users who might not be familiar with coffee machine terminology or Starbucks drinks in general. Results The redesign made the interface easier to use and more aligned with Starbucks\u2019 brand. Options are clearer, especially for users unfamiliar with coffee terms. The added visual personality made the UI feel more welcoming without compromising functionality http:\/\/kristian-frederichsen.dk\/wp-content\/uploads\/2025\/10\/Recording-2025-10-04-144451.mp4<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-410","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/pages\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":15,"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/pages\/410\/revisions"}],"predecessor-version":[{"id":2152,"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/pages\/410\/revisions\/2152"}],"wp:attachment":[{"href":"https:\/\/kristian-frederichsen.dk\/index.php\/wp-json\/wp\/v2\/media?parent=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}